For Marketers, Freelancers & Business Owners Running Google Ads

The 15 Checks That Catch the Most Expensive Google Ads Mistakes — Before You Click Launch

Most campaigns don't fail because of bad strategy. They fail because of setup mistakes that take three minutes to fix — and nobody catches them. This free checklist does.

  • 15 highest-impact pre-launch checks — distilled from 180 points

  • Covers Foundation, Targeting, Budget, Ads & Landing Page QA

  • Built from $30M+ in managed spend across real client accounts

  • 100% free — no credit card, no trial, no catch

From the desk of Erum Shaheen · $30M+ in profitable ad spend managed · 500+ students trained

Section 02 — Social Proof
What Students Say

"I wish someone had handed me this before my first campaign. It would have saved me weeks of wasted spend and the frustration of not knowing why my conversions weren't tracking."

— From Erum's 500+ Trained Students

$30M+
Profitable Ad Spend
Managed
500+
Students Trained
in Google Ads
Top 15
Google Ads Newsletter
Worldwide
Section 03 — What You'll Get
Inside the Free Checklist

A Free 3-Page PDF That Covers 5 Critical Areas

15 of 180 checks — curated for maximum impact before launch day.

Foundation & Tracking
The 4 setup mistakes that silently destroy your conversion data

Including the currency/time zone lock most people miss entirely — set wrong on day one, locked forever.

Targeting
How Google's defaults spend your budget faster, not smarter

The exact settings to change so your ads reach people actually in your market — not just interested in it.

Budget & Bidding
The bid strategy mistake that wastes money on cold campaigns

How to match your strategy to your data maturity so Smart Bidding actually has signal to work with.

Ads & Assets
What "Ad Strength: Good" actually means — and the free extensions most skip

Free real estate that lifts your CTR immediately. Most advertisers launch without any of them live.

Landing Page & Final QA
The one mobile test that catches the error behind more wasted budgets than any other

Test it on a real phone, on mobile data — that's where most of your clicks come from. Most people never do this before going live.

The Complete System
This is 15 of 180 checks in the full campaign system

Search, Shopping, PMax, Demand Gen, YouTube & Display — with a 12-point Pre-Launch Scorecard and a 90-Day Optimization Roadmap.

Get the Free 15 First →

Get the Checklist That Protects Your Budget From Day One

Enter your name and email below. The PDF lands in your inbox in under 60 seconds — no sales calls, no upsell sequences before you've read it.

MEET THE Trainer

Best Practices from 5+ Years of Career Growth

Erum is a highly experienced Google Ads Specialist with over 5 years of expertise in Google Ads Marketing. Erum has successfully handled budgets exceeding $6M and has played a pivotal role in generating over $18M in revenue for her clients. Renowned for her exceptional knowledge and proficiency, she is dedicated to helping others master Google Ads through her ability to simplify complex concepts.

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